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70% tablet owners are using their device & 50% of people are regularly online whilst watching tv

May 26, 2011

Since the advent of tablets screens more and more people are using their tablets whilst watching tv, they use them to access more information about the show/actor they area watching, tweet about the tv show, consume social media and play games. [from personal observation]

Some of these activities are very relevant to the content they are watching some are because there traditional tv broadcast is not immersive enough.

The 2011 mobile connected devices report by Nielsen finds that “Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television”

Of those 70% using there tablets whilst watching tv, this made up 30% of their time using the tablet (they also used their tablet 21% of their time lying in bed).

According to Nick Thomas, Senior Analyst, Consumer Product Strategy, Forrester Research, 50% of people are regularly online whilst watching tv. Younger users 16-24 year olds are interacting/talking to their friends around the content they are watching, this is not the same for older users who tend to be doing email’s whilst watching tv.

These are 2 interesting but different statistics; the Nielsen report looks at the percentage of people with tablets using their device whilst watching tv and the Forrester research looks at the percentage of people watching TV who are online whilst watching tv.

Reference – Nielsen. (2011). In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows. [ONLINE]. Available from: http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows/ [Accessed 26 May 2011].

Reference – Montejo,Elmer. (2011). Nielsen Q1 2011 Report: Americans Use Tablets, Smartphones as TV Buddies. [ONLINE]. Available from:http://www.androidauthority.com/nielsen-report-americans-use-tablets-smartphones-as-tv-buddies-14564/%5BAccessed 26 May 2011].

Reference – Dredge, Stuart. (2011). Liveblog: Consumer and connected media trends in 2011. [ONLINE]. Available from: http://blog.mipworld.com/2011/04/liveblog-consumer-and-connected-media-trends-in-2011/ [Accessed 26 May 2011].

Reference: Top Consumer (Media) Trends 2011 | Connected Creativity 2011. (2011). [ONLINE VIDEO]. Available from: http://www.youtube.com/user/mipmarkets?feature=mhee#p/c/2/rZJD3yhpwJ. [Accessed 25 May 2011].

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